Blog
THE MYTH OF GOING VIRAL
Every business secretly believes they are one clever post away from explosive growth. The truth is far less cinematic. Viral moments are not strategies. They are accidents, and most companies are not built to survive or capitalize on them anyway.
December 1, 2025
THE MYTH OF THE 'PERFECT ICP'
Companies obsess over crafting the “perfect” Ideal Customer Profile like it’s a sacred text handed down on stone tablets. It isn’t. Most ICPs are glorified guesses built on vanity, internal bias, and a few LinkedIn screenshots someone called “research.” Markets shift. Budgets shift. Decision makers shift. Your ICP isn’t a statue. It’s a living, breathing organism that will punish you the second you stop listening.
November 24, 2025
WHEN YOU SHOULD NOT HIRE TWO GHOSTS (OR ANY AGENCY)
There are moments when hiring a marketing agency is smart, and moments when it is basically setting money on fire with nicer typography. If you do not have an offer, a basic sales process, or any capacity to follow up on leads, no agency on earth is going to save you.
November 14, 2025
WHY MOST "MARKETING STRATEGIES" ARE JUST EXPENSIVE TO DO LISTS
Somewhere along the way, strategy got downgraded to color coded to do list with a logo on the cover. Most of what passes for strategy is just a glorified task list with no real diagnosis, no prioritization, and no hard choices. It looks impressive, it sounds impressive, and it does almost nothing to change how the business operates.
November 1, 2025
YOUR FUNNEL IS NOT BROKEN, YOUR OFFER IS
Most funnel problems are not actually funnel problems. They are weak offer problems. Before rebuilding your landing page for the sixth time, ask the question almost no one wants to ask: does anyone actually want this?
October 14, 2025
THE REAL REASON YOUR MARKETING IS INCONSISTENT
Everyone blames time, tools, or team size for inconsistent marketing. The truth is simpler and less flattering. Your business has no clear priorities, no consistent message, and no internal owner of growth.
September 11, 2025