If you have no idea what (or who) you are aiming for, you won’t even know if you hit them. You can stumble across what are often considered to be respectable conversion rates in the single digits. Different lengths and types of content appeal to different users, and it is important to populate your website and blog with these types of content in order to reach the widest audience possible. Here are the four types of internet users along with the content that appeals to each. Streakers Streak

THE POWER OF 'WHY' (SHOULD YOUR BUYER CHOOSE YOU) COMPELS YOU! “And the enemy is one time I ain't gotta tell you It's right in front of your eyes.” -Mobb Deep, “Hell on Earth” The root of all good marketing, the literal heart of it, is your competitive differentiation. Why on earth would anyone buy from you? It ain’t your friendly customer service, buck-o. Don’t write this off as one of those frilly things that don’t affect your business.  A strong competitive differentiation is the most cri

Every good idea can be turned into a business. False. Good ideas are a dime-a-dozen. Good ideas that solve an existing market problem in a novel, not-easily-replicated way that you can deliver on for 20 points less than it costs you to deliver said solution are businesses. If you miss it all after “good ideas,” you’re in la-la land. If you build it, they will come. False. This ain’t the Field of Dreams and people won’t flock to you even if you have all the qualifiers from number 1 above. Have a

Dr. Christine Born is a radiologist. It turns out she know a lot about marketing, too.  Dr. Born and her research team utilized functional magnetic resonance imaging (fMRI) to examine the power of certain brands. What they determined what that the brain has an instant, visceral reaction to branding images even before the person has any awareness of the brand. The way something looks and feels evokes an emotional connection. "The results showed that strong brands activated a network of cortical

There’s a reason people’s eyes tend to glaze over when someone dives into a long sermon about their new startup. When you start a business, the odds just aren’t in your favor — and the evidence is everywhere. Spend about fifteen minutes on the internet reading about starting a business and no one would blame you if you suddenly decided it wasn’t such a great idea after all. Not every statistic is discouraging, but you must be aware of your chances of success before you devote time, money, and

1. There’s a very real almost 70% chance that you will fail. 2. Not everyone should be in business. Sorry. Hard dose of reality. Choose wisely: -Option A: If you love baking, work at a bakery -Option B: If you love baking and being your own boss, be a freelance baker. Just know the dough won’t be as steady (see what I did there?) -Option C: If you love baking and money, work for a corporate bakery or a major bakery consulting firm, but know it comes at the cost of your s

We truly believe in the idea of human marketing. It is one of three requirements for marketing to be considered “Good Marketing” (a “very original” phrase we lovingly coined). During the COVID19 crisis, we have seen the “human marketing” ethos become almost desperately relevant. But what is human marketing and how can you possibly label it? It seems abstract and fluffy. It’s not abstract and fluffy. It ties back to hard dollars and revenue and it’s not about spreading peace and love via psyched

The Short Answer: All of them, but we specialize in B2B (though we have had MANY B2C clients as well, it’s just not our core strength).  We have a penchant for franchise sales, SaaS, medical, and manufacturing.  But, only because we’ve had clusters of clients in each of those areas.  As long as the nature of the challenge is marketing, sales, or business, we’re specialized there.  This requires a lot more work on our part, but we know your industry like our own by the end of our process. The Lo