YOUR FUNNEL IS NOT BROKEN, YOUR OFFER IS

Most funnel issues are not caused by your funnel. They are caused by the fact that your offer is confusing, unappealing, priced oddly, or solves nothing urgent.

Before You Touch the Funnel, Touch the Offer

Ask yourself:

• Is this solving a real problem?
• Is the promise clear?
• Is the value higher than the price?
• Does the buyer understand it in ten seconds or less?

If the answer to any of these is no, your funnel is innocent.

Weak Offers Create Fake Funnel Problems

A weak offer causes:

• Low clicks
• Low conversions
• High bounce
• Endless “just not now” responses

Fixing the funnel will not fix this.

How To Strengthen the Offer

• Tighten the core promise
• Clarify the transformation
• Remove complexity
• Make the price make sense
• Use language people actually use

Once the offer works, the funnel suddenly “magically” works too. Funny how that happens.